In the Netherlands an adult eats an average of 35 kilo of added sugar per year. That is about 17 kilo more than a human body can handle. This is one of te reasons that in 2012 more than 40% of the Dutch are overweight.

In a way sugar has a lot of similarities with cocaine. It is an extract, white, addictive and unhealthy when you consume it in large quantities. Both substances give a satisfying feeling although sugar is not as fierce as cocaine.

This data landscape puts sugar in an unfavorable perspective and shows that sugar is not as sweet as we often think it is.