Esther Jong, Joany Anthonio and me designed the 'Krooning' of 2010.
The 'Krooning' is the graduation catalog of the Willem the Kooning Academy in Rotterdam. Every graduation student has one page to portray their work. The book contains 400 pages and has a print run of 1500.
Our goal was to give the viewer an innovative and interesting way to read a catalog. We did this by making every student ask themselves the same question: What is my work really about?
We showed the 297 students 16 words: Activating, autobiographical, documentary, erotic, experimental, humoristic, idealistic, interactive, engaged, problem solving, provocative, religious, urban, systematic, narrative and predictability. Every student gave each word a value from 0 to 10. We translated these values into shapes. The shapes are placed into a grid so each shape can be tracked down to a word. The collection of shapes result into a personal infographic that will be placed next to the name.
On every introduction page of a course we arranged the shapes by word. So you can check out which word covers the majority of the students from a certain course. For example: In the course advertising the word 'problem solving' has the highest value.
On the cover we show the data of the whole Academy, a total of 4752 shapes. Our project shows that the new graduates of the Willem the Kooning Academy create highly narrative, experimental and idealistic work.
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An imaginary identity for the IDFA Festival.
The IDFA Festival is the largest documentary festival in the world. Usually the
documentaries are about people and their environments.
To combine these two facts I traveled to five countries. From Marrakesh to
London to Oslo to Krakau and finally to Milan.
In every country the composition and the
dimensions of passport pictures are the same, this is why I searched for a
passport-picture machine or a passport-picture photographer on every location. I used a
hand mirror in front of my face and pointed it outside the booth or, in a studio, next to
the camera. The persons in the mirror are passers-by who volunteered to pose for the
picture.
For me the pictures represent the IDFA because everyone has his or her own interpretation
of them. For example: Is it a reflection of the society? Does it have something to do with hiding my
own identity? Is the mirror broken to symbolize the different elements in every
documentary?
Or is that guy (me) just an idiot with a mirror?
The pictures are confrontational and also raise questions.
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| Milan | Marrakesh |
| Oslo | Krakau |
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The project is based on the book 'Het zijn net mensen' by Joris
Luyendijk. This book is about objectivity or, to be more precise, the
impossibility to be objective. On page 141 Luyendijk compares the
Israël-Palestine conflict with the hypothetical Frisia- Netherlands
conflict. The name Frisia is based on the Dutch northern province of
Friesland. The purpose of this comparison is to explain the Palestinian
view on the conflict. What would The Netherlands look like if the Dutch
were conquered by the Frisians?
Because Israël is about the same size as The Netherlands, this textual
comparison really came to life to me. I decided to visualize it by
making a large infographic containing smaller graphics with background
information. I translated the data accurately from the Middle-East to
the situation of The Netherlands.
If you are interested, you can find the Dutch passage of Luyendijk's
book >here.
*UPDATE: A good interview about the project at wereldjournalisten.nl
Fidel and Che arrived in Cuba with 81 men and started a two-year guerilla war to remove dictator Batista. Only 12 men reached Havanna. I was fascinated by this story and decided to describe it in a map. The map not only shows the arrival of the fighters but also the departure of 1 millon refugees and 35.000 people who drowned while fleeing Fidel Castro.
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I spent three months as an intern at national newspapers NRC Handelsblad, and nrc-next in Rotterdam. In this period I did the lay-out for nrc-next and created infographics at the NRC Studio.
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Concept design for the office of docters for the homeles in Rotterdam. This office is a 'Virtual Office'. It contains ten locations al over the city. But it uses one patient database. For the design it was important to create a unity of these locations. The blue cross contains ten unique shapes. Every location has his own shape.
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In september 2008 I saw a huge flood of refugees in Congo in a news report. The refugees fled the murder and rape in their villages. I switched to watch a movie instead... A moment later I realized how easy I ignored this tragedy. I decided to study this shallowness.
With this book, The News Reports from Congo, I want to take responsibility as a human being. The readers of this book submerge themselves in Congo and it's hardships. I hope that in the future people think longer about news from the rest of the world.
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"Hal" is the name of the computer in the movie Space Odyssey 2001. This movie is about the influence of computers in future society but computers make mistakes too... Hal decided to reorganize the contents of the script. It listed every word in strict alphabetical order.
I took this random list of words and redesigned the movie script. This new script has 26 chapters. Each chapter is a letter, headed by images from the movie that depict that letter. The digital look and feel of the book is increased by printing the text on fax paper.
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Concept design for an application for curious people.
In interviews politicians always present facts and figures as "the truth". Often, however, it is not or only a part of the truth. As a ordinary citizen I feel the need to get more background information on such a statement to be able to form my own opinion.
In this application you can search for a statement by date, politician, theme and/or media.
A statement will have three kinds of background information:
The facts - presenting facts and statistics
The international media - To learn more about the public opinions of other countries.
Other parties - The point of view of national political parties.
Claims of politicians based on facts and figures can now be checked and put in context.
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Cover for cd of producer Vree, to be released early 2009.
In the skyscraper "Het Strijkijzer" in the city of The Hague, Ringo
Mollinger and me signed up for a competition to design the common room.
Our concept was: "Het verlengstuk van onze studio's," or: "the extension
of our studio's." After winning the competition, Vestia, the
organization who owns the building, asked us to execute the concept.


It is an interior project. As graphic designers we both created graphic elements wich we implemented in the space. Ringo Mollinger painted the art table. I created three photo-pieces. They depict the word "Strijkijzer" written in, on, and from the building.


The documentary stranded describes the story of a plane crash. In 1972 an Uruguayan flight was chartered by a rugby team, unfortunately they crashed in the Andes. The scarcity of food forced them into a struggle with moral values and religion. They had to make the terrible decision to eat the dead. It was after a dreadful seventy two days that two survivors managed to reach help.
I fabricated the ice-letters and let them dissolve. The melting ice-letters symbolize the increasing desperation the survivors experienced.
In the city hall of The Hague, Ringo Mollinger and me designed a piece called 'PixelPoezie', translated pixel poetry . The flower and bee symbolize the dutch saying: De bloemetjes en de bijtjes. This expression is similar to 'The birds and the bees', synonym for love making.
The image is build up by pixels.
The creation is inspired by the grid of the eleven story tall netting it was attached to. We used four thousand paperclips to attach the two thousand paper pixels. The final product covered 250 square meters.
Special thanks to Hetty Looman of Stichting Kinderboekenmarkt.
Posters to promote Rotterdam as a capitol of culture. I connected the vector image of the harbour to the word culture and to the museums of Rotterdam.
Follow up to the 2D version
During my stay in Budapest i was inspired by the absence of anti smoke campaigns.
During my stay in Kosovo with my travelmate Richard Scott, we organized a workshop for kids of a primary school in the village Skendrai.
We had two goals. The first was was to give the children new experiences and let them forget about Kosovo's economical and political problems. The second was to show the children new ways to look at letters.
First we gave a short presentation of our work on a laptop (the school had no electricity), to show different ways to use letters.
We gave the children a big paper and colored markers to let them draw a word. It was remarkable that a lot of children chose words like 'liberty' or 'Kosova'.
The next step was that children individually made 3d letters with wire. As a group they created words.
After they finished these experiments we sent the groups outside to look for materials to create their words again.
At the end of the workshop the children had to form letters themselves to create the word 'freedom' in Albanian.
Special thanks to Rushit Veliu, Natasha and Wouter of 'NePërJu', a newspaper for children. www.neperju.org
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In February 2008 Kosovo declared independence from Serbia.
To visualize this move I drew the word Kosova in an old fabric factory in Skendraj, Drenica. One hour from Prishtina.

Richard Scott and myself built the words 'NEW FOUND' in the same factory.
A poster for 'Meldpunt Haags Talent'. A initative of `Het Koorenhuis`, a music institute located in The Hague.
In November 2007 I was invited to Shang Hai, China, for a two-week project together with three other students and my teacher. We worked for the ‘Shanghai Creative Industry week’. This is an exhibition with Art schools and design agencies from all over the world presenting themselves. We represented our school by doing a live project at the exhibition. The Dutch artist Eefje Verstraeten built a city from pallets.
In the ‘pallet city’ by Eefje, I created a ‘tower of unity’. My idea was to create an image that was integrated into the pallets and the building. Also I wanted to connect Chinese culture with Dutch culture.
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The trip to China was very inspirational. To document this experience I produced a newspaper containing all our projects and experiences. I also used the newspaper to exhibit the photos I took. My academy uses this newspaper as promotion material.
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Website designed for DJ Vree.
This is a poster for the Linotype-Helvetica-poster-contest.
Because fifty years ago the font-type Helvetica was created in Swiss.
I created a Swiss cross with the two halfs of the letter 'H'.
'no-nonsense' in the hart of the cross illustrates the simplism and functionalism.
I pressed the poster with a letterpress.
This project has several phases. First I chose a picture. Then I gave the picture ten different subscriptions.
The next step was to write those ten subtitles together as a story. At last I designed a book for the story with ten times the same picture.
I used the illustration ten times in a different way.
For this book I photogrhaphed people in the public space. I tried to isolate them from their surroundings.
I made a serie about Childeren, a serie about Grown-ups and a serie Portrets.
Below I show some pictures from the book.
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This poster is based on the song 'All in all is all we all are' of Nirvana.
This is a design for the art-poster of the North Sea Jazz Festival 2007 in Rotterdam.
My design is inspired on the painting 'Victory Boogie Woogie' of Piet Mondriaan.
This painting is full of jazz so my idea was to create a new Boogie Woogie build with jazz instruments.
The letters are build with aluminum elements.
By experiment I made the Boogie Woogie in real-life and photographed it on different places in Rotterdam.
I made my Boogie Woogie 100x100 cm and photographed this object in the public space of Rotterdam. To implement the jazz in Rotterdam.
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This little pocketbook is ment for the passengers of tram 1. Every day I travel with tram 1 and the track of tram 1 crosses the most beautiful part of The Hague. The tram starts at the beach and ends in the historical city of Delft. I want to tell the passengers some background information about the locations they pass. For example I show a picture of a street back it 1880 and compare it with a photo from the same perspective in the year 2007. When the tram passes the parlement you can see a painting of the parlement in the middle ages. Every page shows the track and a special building or place between to stops.
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The assignment was to make a book about a 'Funplace'. I chose 'Het Haagse Bos'. This is a historical small forest in the center of The Hague.
First I did research and I found out that the forrest contains a lot of different hidden elements. Interesting for people of all ages.
I think that the majority of the inhabitens of The Hague don't know these nice places in this forest.
I made two applications. One 'Research application' to show all the elements of the park.
And one 'centerpoint application' to show that 'Het haagse bos' is a centerpoint for lots of activities.
I wrote these applications in HTML-script to establish maximum efficiency. You can scale the windows in any size you want.
My idea for the book was to write an exciting story for childeren that takes place in the 16th century in 'Het Haagse Woud' ('Haagse Bos').
The story is about a boy named Willem. By accident Willem found out that some robbers wanted to kidnap Princess Amalia. So Willem decided to travel trough the Haagse Woud to warn Princess Amalia.
The assignment was to think of a new product. My teammate George Lambermont and me, invented the 'Cheffy'. The Cheffy is a multifunctional portable cooking device.
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Paul Schuitema was a progressive graphic designer in the 20's and the 30's of the 19th century. He worked together with Piet Zwart and several other well known designers from that time.
Schuitema was not only a Graphic Designer but he also made photos and movies and he designed furniture.
As an admirer of Paul Schuitema I designed an application in wich I show work
and ideas of Schuitema.
I designed this applicationin in the spirit of Schuitema. I tried to unite text and image by using transparency and scaling.
Click to view the application
After I made the presentation about Paul Schuitema, I made this poster. The esscence of this poster is to unite the poster and his environment. Little blocks are cut out and fit in the grid of the fire-proof glass.
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The assignment was to make a selfportrait. My idea was to create a ball with ten photgraphs from another perspective. But when I printed the photo's with the help guides, I found this image more interesting then the ball itself.

In 2006, it was one year ago that the 'Schiphol-fire' took place. In this fire ten innocent refugies died in their cells at Schiphol Airport. Our task was to make three proposals for a memorial-poster.
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In this assignment we had to choose a tradition. A typical dutch tradition is that people hang their birtdaycalander in their bathroom. I think that this tradition must live on. So I raised the political party called ' The Birthday Party'. I made four promotion posters. The first one is a alternative calander for the bathroom. The other three speak for themselves.
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